In Europe, Freeform is headed up by Chris Clarke – a public relations professional with ten years experience representing video games. Managing Director Christopher Clarke most recently held the position of Head of European Public Relations for Flagship Studios in London and prior to this was an Account Manager in North America for Triplepoint PR, where he represented clients including Electronic Arts, Namco Hometek, JAMDAT Mobile and Warner Bros. Online. In a career spanning over ten years he has also led PR efforts internally at companies including NovaLogic and MediaGold in Europe and has launched more than 100 titles in ranging from big budget blockbusters to episodic digital content on every major platform.

Throughout North America, Freeform is managed by Tricia Gray, a 14 year veteran in the gaming industry. Starting out as a tester and quickly moving into production and then public relations, she managed the Tomb Raider license for Eidos Interactive, launched Rockstar Games, and rebranded Empire Interactive in North America. Tricia also was the West Coast Editor for Computer Games Magazine. Her all around knowledge of development, editorial, and marketing gives her an edge over her contemporaries. In the last several years Tricia was the Marketing Director for Flagship Studios and Cryptic Studios.